Claudia Betancur Biography
With over 30 years of experience, Claudia is one of the most prominent celebrity makeup artists in the Latin market. Her work has been featured in renowned magazines such as People en Español, Vogue, Bazaar, Hola, Glamour, and Vanidades, among others. Her current roster of clients includes Camila Cabello, Natalia Jiménez, Thalia, Sofia Carson, Alexia Echeverria, Nella, Adamari López, Ednita Nazario, Ana Obregón, and Dayanara Torres, among others. Claudia has also had the opportunity to work with stars like Eva Longoria, Laura Pausini, Kim Kardashian, Jennifer Lopez, and Khloe Kardashian, to name a few.
In 2013, she became the official ambassador for L'Oreal Paris in the US Hispanic market, where she served as an expert until 2019. Claudia was also a co-creator of Esika Pro, working closely with this renowned beauty brand as an expert for the Latin American market, where her "masterclasses" reached Mexico, Latin America, and Central America. Betancur was also the creative consultant for the makeup brand Motives Cosmetics & Esika. Claudia's talent has also led her to be featured on TV programs for major networks such as FOX, Univision, Telemundo, HolaTV, and Discovery Channel, among others, and she has written for various international magazines.
Claudia worked for over 15 years with the top modeling agency in Colombia: "Informa Models," before seeking to expand her knowledge in Spain, where she studied for 7 months and trained in special effects techniques for film.
A few days after arriving in the United States, Betancur met Loren Ridinger, the owner of Market America, and they have been working together continuously since then, traveling to conferences around the world.
Claudia has been nominated twice for the Hollywood Beauty Awards, which recognizes achievements in the beauty industry in the US market.
Betancur realized one of her dreams by launching G.Love, four innovative and unique makeup tools in the market, designed to help women apply makeup easily, with control and achieve a professional finish, enhancing their beauty and boosting their self-confidence. This is why she also teaches courses in different countries using her new tool.
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